by Laurie Sullivan
Facebook, Google, Microsoft, Intel and others announced Monday the formation of the Alliance for Affordable Internet (A4AI), a coalition of private, public and not-for-profit … Read the whole story
by Mark Walsh
Raising an additional $50 million in funding last month, personal magazine app Flipboard is poised for expansion. Started in 2010 by tech entrepreneur Mike … Read the whole story
by Laurie Sullivan
In the latest move to expand Bing Offers, Microsoft is testing a service in the Seattle area that allows consumers to link their credit … Read the whole story
by Laurie Sullivan
More than 50% of marketers that took place in a Forrester Research study saw their loyalty budgets rise during the past two years, and … Read the whole story
by Wendy Davis
A federal judge has granted preliminary approval to a deal calling for AOL to donate around $100,000 to five organizations, including the Electronic Frontier … Read the whole story
by Erik Sass
The Time Out Group has unveiled a new universal iPhone app that replaces the brand's individual city apps with a single platform for finding … Read the whole story
COMMENTARY
by Joseph DeLuca
App advertisers should be aware of certain distinct features when analyzing Facebook's reporting. Although Facebook campaigns tout a 75% reduction in CPI, the SDK … Read the whole story

COMMENTARY
by Joe Mandese
I've always known how important infrastructure was for the advertising business, but I've never thought about the plumbing of media planning and buying more … Read the whole story