Home page ad performance for the major portals was mixed in the third quarter, with YouTube turning in the strongest results and Yahoo showing … Read the whole story
Sticky, a company with software that uses webcams to track users' eye movements to verify whether or not online ads are actually seen, on … Read the whole story
U.S. marketers spent 10% more on search campaigns during the third quarter of this year compared with last, and 6% more sequentially. Costs per … Read the whole story
Twitter has introduced a version of the microblogging service optimized for Android tablets.The landscape view expands tweets on the right side to show photos, … Read the whole story
The same interactive video ads that Tremor Media has been serving into iOS and Android apps now can be extended into the mobile Web. … Read the whole story
When it comes to online video, consumers are increasingly sharing equally among friends and the public at large. Over the past four years, the … Read the whole story
Ad retargeting platform AdRoll on Thursday announced that it reached a $100 million run rate in September. That's double the $50 million run rate … Read the whole story
The choices follow word that the company awarded media duties to WPP's MediaCom. The three reviews took place concurrently over the last four months. Read the whole story
Siding with Aereo, a federal judge has rejected Hearst's request to shutter the streaming video service. U.S. District Court Judge Nathaniel Gorton in Boston … Read the whole story
Oakley, Vizio and Ann Inc. are now using Big Data and real-time reporting to not only target consumers online but protect them from fraud, … Read the whole story
As users migrate to mobile platforms so too must ad creative. Easier said than done. From design, to format choice to localization, mobile introduces … Read the whole story
The New York Times this week reported on a new study, by the Organization for Economic Cooperation and Development, that found the skill level … Read the whole story
For all its recent strides -- on Madison Avenue, and especially on Wall Street -- the programmatic marketplace still has a big image problem. … Read the whole story