In what is likely the most detailed analysis of the impact of programmatic media-buying to date, a unit of Interpublic this morning released estimates … Read the whole story

Mobile advertising jumped 145% to $3 billion in the first half of 2013, generating fresh buzz around the rapidly growing ad medium. There's nothing … Read the whole story

Google's update to its Terms of Service will enable the company to use shared endorsements in display ads through its +1 feature and product … Read the whole story

Checking off the hottest boxes in marketing today, mobile ad platform Airpush has acquired mobile native advertising and personalization technology provider Hubbl. Hubbl's personalized … Read the whole story

A recent pro-Aereo ruling by a federal appellate court is "threatening the very fundamentals of broadcast television," a coalition of TV broadcasters argue in … Read the whole story

Sen. Ed Markey (D-Mass.) is calling for the Federal Trade Commission to probe marketers' ability to track consumers when they access the Web from … Read the whole story

Twitter's IPO put the company on edge after the S-1 filing revealed revenue bleeding from its advertising business. However, some believe those who are … Read the whole story

BrandVoice, Forbes Media's pioneering native advertising product, will contribute around 20% of the company's total advertising revenues in 2013. BrandVoice, which allows advertisers to … Read the whole story

The social network has acquired Onavo, an Israeli company that helps developers and users make more efficient use of data bandwidth in apps. The … Read the whole story