Search engine marketers need to put aside attempts to raise their brand's Web site to the top of first-page query rankings through old-fashioned optimization … Read the whole story

Foursquare on Monday said it's expanding its self-serve ad platform to all small businesses worldwide. The step comes about three months after the company … Read the whole story

A study aims to prove that Google and Bing favor brands, but that content quality, social media signals and backlinks are associated with higher-ranking … Read the whole story

David Bernath, executive vice president of programming and multiplatform strategy, will now lead all programming for Comedy Central, a Viacom unit, while Walter Levitt, … Read the whole story

Restricting companies' ability to use data about consumers for marketing purposes could have a broad economic impact, according to the Direct Marketing Association. Read the whole story

Online video startup FilmOn X is asking U.S. District Court Judge Rosemary Collyer in Washington, D.C. to revise her earlier order banning the company … Read the whole story

Netflix is reportedly in talks with big cable operators, such as Comcast Corp. and Suddenlink Communications, to provide its service on set-top boxes. Read the whole story

Time Inc.'s All You has partnered with ShopAdvisor and Digimarc to integrate mobile interactivity and e-commerce into the print version of the magazine, allowing … Read the whole story