Google will soon work with Facebook through an agreement that allows advertisers using Google's DoubleClick ad-buying platform to buy retargeted ads on Facebook. Starting … Read the whole story
If you had any doubt that "brand journalism" was here to stay, a panel of top marketers and agency executives said it is now … Read the whole story
Facebook is adding video to its mobile app ad format. The company said potential customers will now be able to click to watch a … Read the whole story
Visible Measures will begin to allow publisher partners to deliver skippable in-stream ads as well as promoted video -- i.e., native placements. This choice-based … Read the whole story
In an editorial coup, Yahoo on Monday announced hiring popular "New York Times" tech blogger David Pogue to lead to the Web portal's consumer … Read the whole story
In a victory for the Performance Marketing Association, the Illinois Supreme Court has struck down a 2011 tax law requiring out-of-state retailers to collect … Read the whole story
DG is launching a feature in its Peer39 platform Tuesday that allows ad buyers to detect and avoid clicks from botnets in advertising auctions. … Read the whole story
Clear Channel Media and Entertainment, previously known as Clear Channel Radio, is bolstering its content marketing capabilities with the hiring of Tim Spengler as … Read the whole story
Citing Facebook's mobile success story and the move away from "underperforming" mobile banners, Juniper sees rich media and better real-time targeting driving rapid growth … Read the whole story
- COMMENTARY
A whopping 700 million people globally are playing online games across devices this year, and those game players are engaged with advertising in and … Read the whole story
