by Laurie Sullivan
Google will soon work with Facebook through an agreement that allows advertisers using Google's DoubleClick ad-buying platform to buy retargeted ads on Facebook. Starting … Read the whole story
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by Joe Mandese
If you had any doubt that "brand journalism" was here to stay, a panel of top marketers and agency executives said it is now … Read the whole story
by Mark Walsh
Facebook is adding video to its mobile app ad format. The company said potential customers will now be able to click to watch a … Read the whole story
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by Gavin O'Malley
Visible Measures will begin to allow publisher partners to deliver skippable in-stream ads as well as promoted video -- i.e., native placements. This choice-based … Read the whole story
by Mark Walsh
In an editorial coup, Yahoo on Monday announced hiring popular "New York Times" tech blogger David Pogue to lead to the Web portal's consumer … Read the whole story
by Wendy Davis
In a victory for the Performance Marketing Association, the Illinois Supreme Court has struck down a 2011 tax law requiring out-of-state retailers to collect … Read the whole story
by Laurie Sullivan
DG is launching a feature in its Peer39 platform Tuesday that allows ad buyers to detect and avoid clicks from botnets in advertising auctions. … Read the whole story
by Erik Sass
Clear Channel Media and Entertainment, previously known as Clear Channel Radio, is bolstering its content marketing capabilities with the hiring of Tim Spengler as … Read the whole story
by Steve Smith
Citing Facebook's mobile success story and the move away from "underperforming" mobile banners, Juniper sees rich media and better real-time targeting driving rapid growth … Read the whole story
COMMENTARY
by Oscar Diele
A whopping 700 million people globally are playing online games across devices this year, and those game players are engaged with advertising in and … Read the whole story