The supply of media impressions available through real-time media-buying exchanges surged 32% worldwide during the third quarter of 2013 (vs. the same quarter a … Read the whole story

Google introduced Shopping campaigns Tuesday for product listing ads (PLAs). The feature aims to streamline how marketers manage and bid on products, report on … Read the whole story

Apple, as expected, on Tuesday unveiled upgraded versions of its iPad and iPad Mini devices as it seeks to fend off rising competition in … Read the whole story

Eight analytics companies that track mobile users in retail stores have agreed to follow a new code of conduct that requires them to notify … Read the whole story

Mobile ad firm Zumobi has introduced a new expandable video ad format that it's positioning as an alternative to video pre-roll and screen takeover … Read the whole story

Continuing to reshape its management structure, About.com on Tuesday named Brian Colbert as its first Chief Revenue Officer. He will be expected to lead … Read the whole story

Video advertising technology provider Teads just closed a $5.2 million Series A investment round led by Partech Venture and Elaia Partners. The French startup … Read the whole story

Worldwide, new research suggests that industries and brands are leaving nearly $50 billion on the table for failing the simplicity test with consumers. Who's … Read the whole story

In what appears to be a significant shift in the criteria they use for valuing the media companies they do business with, ad executives … Read the whole story