The uncertainty of what media will cost six months in advance can put even the most seasoned buyers on edge. Easing the pain, Google … Read the whole story

Instagram offered more information about the advertising it recently announced for the photo-sharing app. Users would start seeing Sponsored Photos and Sponsored Videos in … Read the whole story

People end up getting news from Facebook even when it's not why they go on the social network. The social network exposes people to … Read the whole story

When it comes to increasing ROI, marketers that are big on Big Data are seeing huge benefits. Of marketers that use Big Data in … Read the whole story

Thanks to continued growth in online advertising, the interactive media sector is expected to see a 33% increase in profitability this year. Among all … Read the whole story

Social media and TV programming continue to develop strong bonds among young media consumers -- but many of those same young consumers aren't all … Read the whole story

A group of app developers are asking a federal judge to throw out a lawsuit accusing them of violating consumers' privacy by uploading their … Read the whole story

MediaVest has cut an upfront deal with search, display and video giant Google covering video, display and mobile inventory in the U.S. for the … Read the whole story

Brands that speak to affluent Americans are getting a healthy response and seeing more black ink on their balance sheets this year, especially if … Read the whole story