by Mark Walsh
Thanks again to surging mobile ad sales, Facebook on Thursday reported revenue in the third quarter climbed 60% to $2.02 billion. The social network's … Read the whole story
by Laurie Sullivan
Microsoft has introduced a pilot for a Bing Smart Search ad unit called Hero Ads. The image-based interactive ad unit announced Wednesday and limited, … Read the whole story
by Laurie Sullivan
Consumers influenced by Web media who complete the purchase in a store will rise from $1.2 trillion in 2012 to $1.8 trillion by 2017, … Read the whole story
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by Mark Walsh
Samsung and other Android-based device makers grabbed more share in the global tablet market in the third quarter as Apple held back release of … Read the whole story
by Tyler Loechner
More data has come out today that suggests roughly half -- or in this case 54% -- of digital ads aren't even viewable. Highlighting … Read the whole story
by Wendy Davis
A group of consumers this week appealed a recent dismissal of a privacy lawsuit against Google, Vibrant Media and WPP's Media Innovation Group, all … Read the whole story
by Tyler Loechner
Digital video advertising providers are continuing to looks for ways to move television dollars online. One way they are trying to do that is … Read the whole story
by Wendy Davis
The Federal Communications Commission should refrain from enforcing some of the new regulations aimed at preventing mobile spam, the Direct Marketing Association says in … Read the whole story
COMMENTARY
by
"Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels." -- David Ogilvy. Though we can't know what the great … Read the whole story
by Gavin O'Malley
Along with a number of other traditional media brands, MSNBC was recently singled out for failing to sufficiently simplify its product offerings. Hoping to … Read the whole story
COMMENTARY
by Bill Guild
Both native and programmatic have their benefits and both have a place in a marketing strategy. Endemic buys, those where the content is a … Read the whole story