Putting the programmatic phenomenon in perspective, new research from the Interactive Advertising Bureau and the consultants at Winterberry Group finds that a full 85% … Read the whole story
Tablets are beginning to feel more like laptops, confirming an assumption made by Google execs when launching the Enhanced Campaigns paid search platform -- … Read the whole story
Facebook's $9.5 million privacy settlement stemming from a controversial ad program cleared its final hurdle on Monday, when the U.S. Supreme Court declined to … Read the whole story
Ad technology provider Ampush on Monday announced that it has sold its Actions Business Unit. The company will use the money from the sale … Read the whole story
Only 16% of American adults are using Twitter overall, and about half that many use it to get news. That stat seems to underscore … Read the whole story
Web users could become more comfortable with online behavioral advertising if they believe ad companies adhere to the industry's self-regulatory principles, according to a … Read the whole story
While we're spending millions building games and acquiring users, it's important to find the right balance between in-app purchase revenue and ad revenue. Read the whole story