Video ad-serving and tracking firm Vindico just expanded its partnership with Publicis Groupe's VivaKi. Vindico's Adtricity service will be used to track and measure … Read the whole story

Measurement company comScore is asking a federal judge in Illinois to dismiss a class-action privacy lawsuit brought by panel members who allege that the … Read the whole story

Digital coupon provider RetailMeNot continues to ramp up its mobile efforts ahead of the upcoming holiday season. Reporting third-quarter results this week, the company … Read the whole story

Publicis Groupe this morning announced the acquisition of ETO, a French agency specializing in customer relationship management (CRM). Based in Lille and Paris, ETO … Read the whole story

Analysts expect Twitter's stock to price above $23 per share when the company goes public Thursday, but the real question becomes how the company … Read the whole story

Yahoo has rolled out an updated version of its Yahoo Finance app for iOS, offering personalized content and an infinite-scrolling news feed. The redesigned … Read the whole story

The concept of the campaign, developed by Vitro, is to highlight Wild Turkey's own "untamed spirit" in the context of the stories of five … Read the whole story

Early in the market for wearable computers, Americans are at least a bit interested in connected personal gear. But curiosity breaks decidedly along age, … Read the whole story

Publishers Clearing House (PCH) has released a mobile advertising platform for Web and apps using first-party member profile data. The platform can determine the … Read the whole story