From shopping histories to demographic details, average consumers now understand the value of their "data," and increasingly, expect to be rewarded for sharing such … Read the whole story
Tremor Video, the digital advertising solutions company that has fought a sometimes-uphill battle educating Wall Street about the prospects for online video advertising, missed … Read the whole story
WPP this morning announced a deal to acquire Bottle Rocket, a fast-growing mobile shop that handles a wide range of media-centric clients, including NPR, … Read the whole story
IBM launched an aggressive advertising campaign created by Ogilvy & Mather that takes on Amazon Cloud Services, but also addresses services supported by Google … Read the whole story
Facebook has opened a Miami office under its Latin America sales head Alexandre Hohagen to help agencies and advertisers connect with U.S. Hispanic users … Read the whole story
It's not every day that the Web site of a company that makes money from conferences paid for by advertising vendors publishes a diatribe … Read the whole story
StartMeApp, a mobile advertising network, has announced its acquisition of digital advertising trading desk AdNubo. The acquisition will bring AdNubo's technology for desktop real-time … Read the whole story
Facebook is asking a federal judge to dismiss a lawsuit brought on behalf of minors who say the company wrongly uses their names and … Read the whole story
Placemedia, a programmatic exchange for TV ads, is expected to next week announce that independent ad agency Karlen Williams Graybill Advertising has joined its … Read the whole story
Any fears that Twitter might replicate Facebook's "busted IPO" with a debacle on the first day of trading were dispelled today when the stock … Read the whole story