Publicis Groupe's Starcom has struck a deal with Yahoo to develop a method to support video content and targeting using the publisher's first-party data. … Read the whole story

Integrating media seems too complicated, internal marketing teams are not set up to support multiple channels, and data isn't centralized. These are some of … Read the whole story

Data on the Q3 use of the Facebook Exchange (FBX), Facebook's real-time bidding advertising exchange, has been out for a while now, but new … Read the whole story

Vox Media, founded by former AOL executive Jim Bankoff, just acquired Curbed.com L.L.C. for a reported $30 million. With Curbed, Vox is getting real … Read the whole story

Consumers who are suing Hulu for allegedly sharing data about them say they should be allowed to proceed in court regardless of whether they … Read the whole story

"Moving away from complexity and toward simplicity is something that all marketers strive for," Will Margiloff, IgnitionOne CEO, said. "This report further highlights the … Read the whole story

Is the downward pressure on ad pricing wrought by real-time bidding platforms and other technologies crippling the publishing industry? One firm argues that it … Read the whole story

Ramping up for the holiday season, Flipboard on Monday rolled out a new "shopping" section featuring magazine-style catalogs across multiple categories and from sellers … Read the whole story

If you would have asked me back when I started out covering this business in the paleolithic era of analogue media, which publisher would … Read the whole story