Twitter is rolling out expanded targeting options for mobile advertising that go beyond a user's operating system. It will now give marketers the ability … Read the whole story

Imagine what Vice President Joe Biden would have said if he were employed by Google or Nielsen when news broke regarding their plans to … Read the whole story

Mobile data revenues among U.S. wireless carriers in the third quarter approached half (48%) of total industry service revenue, underscoring the rising demand for … Read the whole story

Microsoft's Xbox One launch next week will roll out in more than 10,000 retail locations in 12 countries with a campaign reminiscent of a … Read the whole story

If they haven't already, news organizations had better embrace social media -- and Twitter in particular -- if they want to reach young consumers. … Read the whole story

Brand marketers have begun to realize there is a chasm between the access to data they need and what is actually available to them … Read the whole story

Handing Google a victory in a long-running battle with the Authors Guild, a federal judge ruled that the search company's book scanning project is … Read the whole story

MdotLabs, a start-up developing software to help advertisers, agencies, trading desks and demand-side platforms detect and defend against traffic-bots -- fraudulent non-human traffic to … Read the whole story

Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through … Read the whole story

Most CPG sites are still characterized by top-down content architectures and traditional navigation. Duncan Hines and its digital agency, Tenthwave, took a different approach. Read the whole story