by Mark Walsh
Building on its company pages launched three years ago, LinkedIn introduced "showcase pages" that allow companies to highlight specific brands or products by creating … Read the whole story
by Laurie Sullivan
Social channels account for less than 1% of total shopping sessions, but of all the social sites connecting or leading consumers to goods and … Read the whole story
by Gavin O'Malley
Tablet or smartphone? Representing very different modes of mobile engagement, marketers are eager to know which gadget will win out among consumers. The vast … Read the whole story
by Gavin O'Malley
Native ad spending surpassed $1.6 billion in 2012, according to eMarketer. Earlier this year, the research firm also predicted that the native niche would … Read the whole story
by Mark Walsh
Home Depot is heading into the holiday season with fresh momentum in online sales. The home improvement chain on Tuesday reported a 50% spike … Read the whole story
by Erik Sass
With interest in native advertising surging, it was only a matter of time before the powers that be decided to get involved. This week … Read the whole story
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by Wendy Davis
Entrepreneur James Demetriades, who unsuccessfully sued Yelp about reviews on the service, must now pay $220,000 to reimburse the company for its legal fees, … Read the whole story
COMMENTARY
by Karen Bellin
Full disclosure #1: I was late to the "Scandal" party. But am quickly catching up with this addicting, fast-paced ABC series that follows a … Read the whole story
COMMENTARY
by Kamal Kaur
New technology released by Apple gives advertisers and retailers the ability to transmit personalized offers directly to consumers who want them most, and advertisers … Read the whole story