Aiming to restore luster to its display ad business, Yahoo on Wednesday introduced a new high-resolution, full-page ad format for the desktop, mobile phones … Read the whole story
Keeping data private as it traverses the Web remains a huge responsibility for brands, agencies and companies. But as companies tighten access to available … Read the whole story
Beauty has its benefits -- particularly when it comes to ecommerce. Indeed, the beauty sector will see its ecommerce fortunes soar nearly 30% this … Read the whole story
The Media Rating Council has extended its "Viewable Impression Advisory" beyond 2013, and now says it expects to lift the advisory by the end … Read the whole story
Launched more than three years ago, the shopkick app allows users to earn rewards points when they walk into the stores of national retailers … Read the whole story
How did Horizon Media spend its multimillion-dollar R&D budget this year? A large share of the media shop's millions went into building Cadence -- … Read the whole story
For the first time in three years, AT&T did not finish last in Consumer Reports' annual ranking of U.S. cell-phone service providers. That dubious … Read the whole story
Google will introduce a plastic debit card to access Google Wallet accounts. The MasterCard-branded card will let customers make store purchases or withdraw cash … Read the whole story
A recent online ad campaign for the genetic testing company 23andMe didn't comply with the ad industry's privacy code, an arm of the Better … Read the whole story
Chris Paul signs on as global director of paid media. He's tasked with defining the shop's paid media strategy and rolling it out globally. Read the whole story
Rob Delaney is one of the luckiest people in the Twitterverse. Well, aside from all the insiders who made billions of dollars via the … Read the whole story
One of the latest trends in online media is for large publishers to add content recommendation widgets to their Web sites. Although these widgets … Read the whole story
But with content and tech becoming evermore entangled, I believe a third way may be emerging: a path that synthesizes the best of both … Read the whole story