The rapid rise of Facebook's mobile ad business is well documented, going from almost nothing before its IPO last year to nearly half of … Read the whole story
Marketers have argued for years about the benefits of social marketing tied to search campaigns. A recent study suggests that if agencies and brands … Read the whole story
Digital radio advertising network TargetSpot has partnered with music intelligence company The Echo Nest to offer advertisers more precise targeting for online radio advertising. … Read the whole story
After investing north of $600 million and over seven years into iVillage, NBC Universal has decided to fold its once-prized digital property into Today.com. … Read the whole story
Continuing to reshape the advertising ecosystem, analysts are beyond bullish about digital video in 2014 and beyond. As a result, analysts expect print and … Read the whole story
Analytics company Dataium has agreed to pay $400,000 to New Jersey in order to settle allegations that the company violated a consumer protection law … Read the whole story
Shopper specialist MARS Advertising and digital shop Nomadic Agency have formed a strategic partnership to serve up innovative marketing and messaging to shoppers, 78% … Read the whole story
A handful of media and tech brands such as Disney, Sony, Apple, Google and Facebook are dominating the app stores with sometimes hundreds of … Read the whole story