Posterscope's U.K. operation has signed a deal for mobile network usage data from EE (Everything Everywhere), the largest mobile network operator in Britain. The … Read the whole story
Three months after revising its real-time bidding (RTB) projections, eMarketer is at it again -- this time saying advertisers will spend more than $9 … Read the whole story
With Black Friday almost upon us, projected holiday online shopping in the U.S. is expected to increase 14% this year to nearly $48.1 billion. … Read the whole story
Click fraud continues to run rampant across the Internet through hijacked machines predominantly on residential IP addresses. Spider.Io CEO Douglas de Jager exposes the … Read the whole story
With the college football, NFL, NBA, and NHL seasons all underway in October, and the World Series in progress, ESPN saw its highest monthly … Read the whole story
Handing Apple a decisive victory, a federal judge dismissed a lawsuit accusing the company of failing to live up to the privacy promises it … Read the whole story
A full week before Cyber Monday, a clear picture of the holiday e-shopping season is already taking shape. Researchers are now confident that 2013 … Read the whole story
- COMMENTARY
Sometimes it's hard to pick your battles of the sexes; this particular little dust-up has my head spinning. It's devolved into a fight between … Read the whole story
- COMMENTARY
A great marketer should abhor the consumers-want-to-disconnect thinking in advertising and media agencies. Going back to the less digitally connected times is not an … Read the whole story
