by Joe Mandese
The Interactive Advertising Bureau this morning released its much-anticipated guidelines for so-called "native advertising" formats that mimic editorial content, including the online ad industry's … Read the whole story
by Wendy Davis
The Department of Commerce will convene industry representatives and consumer advocates in an attempt to forge privacy standards governing facial recognition technology, the agency … Read the whole story
by Gavin O'Malley
This year, marketers devoted 37% of their budgets to branded content, which averaged out to exactly $1,860,788 per brand. Although the percentage of overall … Read the whole story
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by Gavin O'Malley
Since the inception of TV Everywhere, its critics could confidently claim that the authentication of subscribers on non-TV devices was failing to materialize. Over … Read the whole story
by Tyler Loechner
WPP has announced the merging of its largest trading desk, Xaxis, and 24/7 Media, a digital marketing technology company. WPP claims the merged company … Read the whole story
by Laurie Sullivan
Consumers spend on average 5.1 hours weekly accessing the Internet on a computer, about 1.5 hours watching video online, and 1.3 hours watching video … Read the whole story
by Erik Sass
U.S. Hispanics over-index in a number of key digital behaviors, showing themselves more likely than the general population to do things like using social … Read the whole story
by Mark Walsh
Tablets are again among the hot gift items this holiday season, with a wider variety of models at lower prices than last year to … Read the whole story
by Mark Walsh
PayPal on Tuesday launched its own digital gift store allowing U.S. customers to buy digital gift cards using its payments service from third-party merchants. … Read the whole story

COMMENTARY
by Tyler Loechner, Staff Writer
Tuesday's news that WPP has merged Xaxis and 24/7 Media is just the latest in a long list of consolidation news to come out … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The cyberlocker Hotfile agreed to pay $80 million to the Motion Picture Association of America, in order to settle a copyright infringement lawsuit, the … Read the whole story