The Interactive Advertising Bureau this morning released its much-anticipated guidelines for so-called "native advertising" formats that mimic editorial content, including the online ad industry's … Read the whole story
The Department of Commerce will convene industry representatives and consumer advocates in an attempt to forge privacy standards governing facial recognition technology, the agency … Read the whole story
This year, marketers devoted 37% of their budgets to branded content, which averaged out to exactly $1,860,788 per brand. Although the percentage of overall … Read the whole story
Since the inception of TV Everywhere, its critics could confidently claim that the authentication of subscribers on non-TV devices was failing to materialize. Over … Read the whole story
WPP has announced the merging of its largest trading desk, Xaxis, and 24/7 Media, a digital marketing technology company. WPP claims the merged company … Read the whole story
Consumers spend on average 5.1 hours weekly accessing the Internet on a computer, about 1.5 hours watching video online, and 1.3 hours watching video … Read the whole story
U.S. Hispanics over-index in a number of key digital behaviors, showing themselves more likely than the general population to do things like using social … Read the whole story
Tablets are again among the hot gift items this holiday season, with a wider variety of models at lower prices than last year to … Read the whole story
PayPal on Tuesday launched its own digital gift store allowing U.S. customers to buy digital gift cards using its payments service from third-party merchants. … Read the whole story
COMMENTARYTuesday's news that WPP has merged Xaxis and 24/7 Media is just the latest in a long list of consolidation news to come out … Read the whole story
- COMMENTARY
The cyberlocker Hotfile agreed to pay $80 million to the Motion Picture Association of America, in order to settle a copyright infringement lawsuit, the … Read the whole story
