by Tanya Gazdik
WestJet's Santa brightens the day of some travelers in a video that has been viewed almost 12 million times on YouTube since its launch … Read the whole story
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by Laurie Sullivan
Video content remains one of the most important media for online advertisers and publishers, as more are striving to add value to products or … Read the whole story
by Mark Walsh
Facebook on Wednesday said the redesigned Like and Share buttons it introduced in November are proving popular with users. In early tests over the … Read the whole story
by Laurie Sullivan
comScore is developing multiplatform measurement that will look at search activity across multiple platforms. Some of the data analyzes mobile search. Read the whole story
by Joe Mandese
Fresh on the heels of high-profile public "exits" by some of Madison Avenue's biggest suppliers, most notably Nielsen, another one of the ad industry's … Read the whole story
by Mark Walsh
As expected, Spotify on Wednesday said it will allow anyone to listen to music free on tablets and other mobile devices. Until now, a … Read the whole story
by Wendy Davis
AT&T, which is rolling out high-speed broadband service in Austin, Texas, intends to offer a cheaper plan to subscribers who are willing to receive … Read the whole story
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by Mark Walsh
Snapchat has secured another $50 million in funding for its rapidly growing photo- and video-based mobile messaging service. Snapchat in the last two years … Read the whole story
by Joe Mandese
Sean O'Neal, a digital vet who helped make "The Daily Mail Online" one of the highest-profile publishers on Madison Avenue, is jumping from the … Read the whole story
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by Gavin O'Malley
Billed as a merger, sports-focused social marketing startup S3i Digital is acquiring the data specialists at Circle Media. Assuming the Circle Media name, the … Read the whole story
COMMENTARY
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Last week, NBC's much-discussed live production of "The Sound of Music" brought in 18.5 million viewers -- the network's highest ratings since the finale … Read the whole story
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by Mark Walsh
Marketing technology firm Sailthru has extended its platform for personalizing content and marketing messages to mobile devices. Its new Sailthru Mobile service is meant … Read the whole story
by Tyler Loechner
Advertising technology company Simpli.fi this morning announced it has closed a $16 million Series B round of funding led by Frontier Capital. Existing investors, … Read the whole story