by Laurie Sullivan
Google is contemplating designing its own server chips, based on the ARM processor design, and replacing the Intel chips used today in its server … Read the whole story
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by Mark Walsh
Following up the release of its Native Advertising Playbook, the Interactive Advertising Bureau on Monday issued a primer on content marketing, providing definitions and … Read the whole story
by Gavin O'Malley
Although faring far better than Yahoo's current email strategy, Google is facing tough questions from marketers over ongoing changes to Gmail. Critics suggest that … Read the whole story
by Laurie Sullivan
Marin Software will begin to offer a targeting option that integrates first- and third-party data through a partnership with BlueKai. The agreement, announced Monday, … Read the whole story
by Wendy Davis
The federal judge who prohibited FilmOn X from operating didn't adequately consider the "public interest in innovation," a coalition of nonprofits argue in new … Read the whole story
by Wayne Friedman
Netflix says that among the viewers who stream at least one TV show a week, 61% of this group also binge on TV shows … Read the whole story
by Tyler Loechner
Digital marketing platform Marketo has announced it has signed a definitive agreement to acquire Insightera, a marketing platform with a focus on real-time, personalized … Read the whole story
by Steve Smith
One app optimization provider says it detected significant changes to the search results in the iTunes App Store last week. This may signal that … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
See you sometime next year. Yeah, I'm checking out -- not because of the approaching holidays or accrued vacation days or seasonal affective disorder. … Read the whole story
COMMENTARY
by Anna Bager
Social media found its monetization paths in 2013, while both ad creative and ad ops advanced and geotargeting thrived. In 2014, the reality of … Read the whole story