Google is contemplating designing its own server chips, based on the ARM processor design, and replacing the Intel chips used today in its server … Read the whole story
Following up the release of its Native Advertising Playbook, the Interactive Advertising Bureau on Monday issued a primer on content marketing, providing definitions and … Read the whole story
Although faring far better than Yahoo's current email strategy, Google is facing tough questions from marketers over ongoing changes to Gmail. Critics suggest that … Read the whole story
Marin Software will begin to offer a targeting option that integrates first- and third-party data through a partnership with BlueKai. The agreement, announced Monday, … Read the whole story
The federal judge who prohibited FilmOn X from operating didn't adequately consider the "public interest in innovation," a coalition of nonprofits argue in new … Read the whole story
Netflix says that among the viewers who stream at least one TV show a week, 61% of this group also binge on TV shows … Read the whole story
Digital marketing platform Marketo has announced it has signed a definitive agreement to acquire Insightera, a marketing platform with a focus on real-time, personalized … Read the whole story
One app optimization provider says it detected significant changes to the search results in the iTunes App Store last week. This may signal that … Read the whole story
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See you sometime next year. Yeah, I'm checking out -- not because of the approaching holidays or accrued vacation days or seasonal affective disorder. … Read the whole story
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Social media found its monetization paths in 2013, while both ad creative and ad ops advanced and geotargeting thrived. In 2014, the reality of … Read the whole story
