by Steve Smith
Facebook formalized its expected leap into video advertising this morning with a company announcement that audio-off, auto-playing video spots will run in some user … Read the whole story
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by Steve McClellan
Mediahub/Mullen has created a partnership with demand-side platform and data management firm OwnerIQ, the companies said. The agency is keenly interested in honing its … Read the whole story
by Laurie Sullivan
U.S. advertisers have already spent nearly 50% more on paid-search ads in 2013 compared with the previous year, with click-through rates rising 14.1%. Mobile … Read the whole story
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by Mark Walsh
Yahoo on Monday announced that demand-side platforms (DSPs) MediaMath, DoubleClick Bid Manager, and The Trade Desk, Inc. have integrated as launch partners with its … Read the whole story
by Laurie Sullivan
Google has acquired military robotics maker Boston Dynamics, but it's one of many such companies during the past year. As diversification becomes important for … Read the whole story
by Mark Walsh
U.S. mobile advertising will more than double to $9.6 billion in 2013 from $4.36 billion last year, according to the latest forecast from eMarketer. … Read the whole story
by Joe Mandese
Only a couple of months old, Giant Spoon, the agency start-up founded by some of the former senior team of Omnicom's OMD unit, has … Read the whole story
by Wendy Davis
Aereo says in court papers filed late last week that it "has a direct interest" in FilmOn X's appeal, given that any appellate decision … Read the whole story
by Gavin O'Malley
Aided by $17 million in fresh grants, NPR is embarking on a major digital change. As part of the broader effort -- which will … Read the whole story
by Mark Walsh
Instead of competing over Olympic coverage, Yahoo and NBC Universal are teaming up next year to offer live streaming and digital video highlights of … Read the whole story
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by Erik Sass
TargetSpot, which operates a digital radio ad network, has merged with Radionomy, which operates a platform for digital radio broadcasters and producers, to form … Read the whole story
by Tyler Loechner
Data-driven traveler ad platform Sojern is expected to Tuesday announced it has raised $10 million in Series C funding. The round of funding was … Read the whole story
COMMENTARY
by Caleb Bushner
Last week, Instagram announced a direct-messaging feature called Instagram Direct, enabling users to share photos and videos with selected friends directly versus everyone following … Read the whole story
COMMENTARY
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Moving customers into mobile programs allows retailers to market and gather data across platforms. With multiple touch points you can engage customers with both … Read the whole story