Native advertising formats -- ads that mimic the native non-advertising content on a publisher's page -- now represent more than a third (35.7%) of … Read the whole story

A federal appellate court has ruled that consumers can proceed with a class-action lawsuit against Intelius and Adaptive for allegedly duping people into purchasing … Read the whole story

Facebook reportedly plans to charge $1 million to $2.5 million a day for video campaigns, depending on the size of the audience a marketer … Read the whole story

Ending the year on a high note, Tremor Video has been named Meredith Corp's exclusive third-party ad provider for unsold desktop pre-roll inventory. Andy … Read the whole story

It's no secret that marketers spend more in the months leading up to the holidays when it comes to targeting gift givers, but it's … Read the whole story

Candy Crush Saga wound up atop the ranking of top-grossing apps in 2013 on both the iPhone and iPad -- perhaps not surprising to … Read the whole story

Bill Tucker joined MediaVest in 1999, subsequently serving as CEO at the agency. Most recently he was president, global client operations at the Starcom … Read the whole story