by Joe Mandese
Dentsu, the Tokyo-based parent of 360i and Aegis Media, this morning announced the launch of the Dentsu Audience Network, a new agency trading desk … Read the whole story
by Laurie Sullivan
Visual IQ, which supports analytics and attribution modeling to understand how media performs, will integrate BlueKai's data on millions of unique consumers. The partnership … Read the whole story
by Laurie Sullivan
Marketers have begun to reap higher returns from the amount spent to advertise on Facebook's site during the holidays, but can the platform do … Read the whole story
by Wendy Davis
The head of the Senate Commerce Committee, Sen. Jay Rockefeller (D-W.Va.), says he is "revolted" when data brokers offer to sell lists of "genetic … Read the whole story
by Joe Mandese
In the race to develop a programmatic infrastructure to buy and sell TV viewers the way agencies and trading desks now trade the right … Read the whole story
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by Gavin O'Malley
Social media marketing continues to grow and mature -- and it's doing so at the expense of display marketing. More than a third of … Read the whole story
by Mark Walsh
Twitter's plot to dominate social chatter around TV has a new twist -- a television series in the works based on Nick Bilton's bestselling … Read the whole story
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by Wayne Friedman
Revenue for the three broadcast network-owned digital video platform, Hulu, will soar over 40% by the end of this year, hitting $1 billion. Much … Read the whole story
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by Gavin O'Malley
In order to enlarge its content, video search engine blinkx has expanded its partnership with independent video producer REV New Media. The tie-up translates … Read the whole story
by Mark Walsh
In-app video ad platform Vungle has brought on a trio of veterans from companies including Microsoft, Facebook and Disney to help the start-up ramp … Read the whole story
COMMENTARY
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As we wrap up the holiday season (and indulge in bad puns like "wrapping up the holiday season") I must say that in the … Read the whole story
COMMENTARY
by Joshua Koran
The "new" programmatic direct transaction model follows the same pricing mechanism as the traditional guaranteed inventory model. Thus, buyers find themselves in an automated … Read the whole story