Fueled by its push into mobile advertising, Facebook this year will account for 7.4% of U.S. digital ad spending, making it second only to … Read the whole story
Google has made it easier to set up and run Engagement Ads campaigns across device screens on its display network by developing a simple … Read the whole story
Instagram on Thursday highlighted results from initial campaigns run so far on the photo- and video-sharing service. Instagram's analysis focused on traditional brand metrics, … Read the whole story
Video ad manager FreeWheel plans to integrate comScore validation measures into its offerings by the first quarter of the New Year. The service is … Read the whole story
Foursquare on Thursday announced landing another $35 million in a fourth-round funding led by DFJ Growth, Barry Schuler's investment vehicle. That brings the total … Read the whole story
The Disney site Marvelkids.com doesn't comply with federal rules aimed at protecting children's privacy, the advocacy organization Center for Digital Democracy says in a … Read the whole story
IAC/InterActiveCorp named company CEO Greg Blatt chairman of the newly created Match Group, consisting of IAC's Match businesses, Tutor.com, DailyBurn and an investment in … Read the whole story
The typical Internet user is served 1,707 display ads each month. Counting all Internet users, those display ads are worth $9.8 billion. With only … Read the whole story
Hulu's U.S.-based advertising revenue is estimated at $500 million, 17% higher than in 2012. "This is a significant slowdown over growth levels from 2011 … Read the whole story
Gallup released a poll this week saying that just 21% of 1,000 people surveyed ranked newspaper reporters as having high or very high honesty … Read the whole story