MediaPost Publications - Online Media Daily 01/03/2014

Maurice Levy Reports Fourth-Quarter Ad Spending 'Softness'
by Steve McClellan
In an interview with CNBC, the Publicis Groupe CEO said advertisers held back ad dollars in the last quarter of 2013 to shore up … Read the whole story
COMMENTARY
Your Future Revealed Here -- Now, Today. Trust Me!
by George Simpson, Featured Contributor
Prognosticators have a long history of being wrong. Especially the guy who predicted the end of the world on a certain date last year … Read the whole story

Yahoo's Localworks Hit With False Advertising Lawsuit
by Wendy Davis
Yahoo has been hit with a potential class-action lawsuit alleging that its new lead-generation platform, Localworks, doesn't deliver on its promises. Localworks, launched by … Read the whole story
COMMENTARY
I, Comic Strip
by Joe Mandese
One of the last tech patents to be awarded in 2013 went to Google for a process that converts conversations between people into online … Read the whole story
Search Mojo Rebrands As Marketing Mojo: Sign Of The Times
by Laurie Sullivan
Search Mojo has become the latest search marketing agency to rebrand. The company, now called Marketing Mojo, reflects a changing industry prompting companies known … Read the whole story
COMMENTARY
How Special U.S. Military, Law Enforcement Ops Could Put Google Glass In Tactical Situations
by Laurie Sullivan, Staff Writer
Special operations teams handling tactical maneuvers for U.S. military and law enforcement could become the next viable industries for Google Glass. It could explain … Read the whole story