TagMan's plan to roll out cookie-less ad and conversion tracking technology could become the answer to cross-channel marketing and attribution. The technology, which supports … Read the whole story
YouTube and DreamWorks will collaborate to produce daily original programming that is planned to launch this month. Insiders say the series should provide an … Read the whole story
Bazaarvoice's $168 million acquisition of the rival company PowerReviews violated antitrust laws, a federal judge has ruled. Both companies power online reviews for retailers. … Read the whole story
PayPal has introduced a new checkout experience for e-commerce merchants designed to streamline the process for customers. Now when people select the "pay With … Read the whole story
A week after announcing a strategic investment and news content partnership with Walter Mossberg's and Kara Swisher's Revere Digital, the NBCUniversal News Group Sunday … Read the whole story
If making money from apps is tough now, it's only going to get worse. That's the upshot of a new Gartner report that estimates … Read the whole story
Advertising technology provider PubMatic on Monday announced the launch of new video ad-serving technology. The addition of video is not limited to one channel … Read the whole story
SeeWhy, a retargeting company, on Monday announced the availability of SeeWhy Ad Manager, a software-as-a-service (SaaS) meant for retail and ecommerce companies. The new … Read the whole story
- COMMENTARY
In 2014, we'll see ever-richer digital marketing opportunities, including optimized photo and video ads and a chance to take social beyond the confines of … Read the whole story
COMMENTARYVarious methods of mobile wallets and payments seem to launching, closing and repositioning around the globe on a regular basis. With the continuing evolution … Read the whole story
COMMENTARYTrade associations have become vocal in recent weeks in response to Congressional proposals to alter the rules for federal tax deductibility of advertising.Their arguments … Read the whole story
