by Laurie Sullivan
TagMan's plan to roll out cookie-less ad and conversion tracking technology could become the answer to cross-channel marketing and attribution. The technology, which supports … Read the whole story
by Laurie Sullivan
YouTube and DreamWorks will collaborate to produce daily original programming that is planned to launch this month. Insiders say the series should provide an … Read the whole story
by Wendy Davis
Bazaarvoice's $168 million acquisition of the rival company PowerReviews violated antitrust laws, a federal judge has ruled. Both companies power online reviews for retailers. … Read the whole story
by Mark Walsh
PayPal has introduced a new checkout experience for e-commerce merchants designed to streamline the process for customers. Now when people select the "pay With … Read the whole story
by Joe Mandese
A week after announcing a strategic investment and news content partnership with Walter Mossberg's and Kara Swisher's Revere Digital, the NBCUniversal News Group Sunday … Read the whole story
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by Mark Walsh
If making money from apps is tough now, it's only going to get worse. That's the upshot of a new Gartner report that estimates … Read the whole story
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by Tyler Loechner
Advertising technology provider PubMatic on Monday announced the launch of new video ad-serving technology. The addition of video is not limited to one channel … Read the whole story
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by Tyler Loechner
SeeWhy, a retargeting company, on Monday announced the availability of SeeWhy Ad Manager, a software-as-a-service (SaaS) meant for retail and ecommerce companies. The new … Read the whole story
COMMENTARY
by Veronica Gage
In 2014, we'll see ever-richer digital marketing opportunities, including optimized photo and video ads and a chance to take social beyond the confines of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Various methods of mobile wallets and payments seem to launching, closing and repositioning around the globe on a regular basis. With the continuing evolution … Read the whole story
COMMENTARY
by Brian Wieser
Trade associations have become vocal in recent weeks in response to Congressional proposals to alter the rules for federal tax deductibility of advertising.Their arguments … Read the whole story