Apple has agreed to provide refunds of at least $32.5 million to settle charges that it unfairly billed parents for their children's in-app purchases, … Read the whole story
GM has returned as a Facebook advertiser with a campaign promoting the Chevrolet Sonic, and the social network wants to dispel any lasting perception … Read the whole story
Most mobile apps simply don't generate a profit. Fledgling DoApp wants to change that. The company has created a self-serve mobile advertising network that … Read the whole story
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewing ads, on Wednesday announced it has received Media Rating Council (MRC) accreditation … Read the whole story
LiveIntent raised a fresh $20 million in funding. The company is moving to a bigger office in downtown Manhattan and hiring more sales staff … Read the whole story
Madison Avenue's media elite turned out Tuesday night to celebrate MEDIA's "Agency of the Year Winners," including Carat, which was named media agency of … Read the whole story
Telecom company Sprint is preparing to conduct a comprehensive review of its agency roster, according to Masayoshi Son, the CEO of its parent company, … Read the whole story
Yahoo's latest run of mobile apps shows real thought about the possible ways we want to consume media on mobile devices. They may not … Read the whole story
Marketers have tamed Big Data -- or at least they are trying to -- with automation. But not everything has been automated yet, which … Read the whole story