What brand ran the most successful social media campaign last year? Coca-Cola? Starbucks? Try Kroger. Read the whole story

LinkedIn users who are suing the company for allegedly "hacking" into their email are asking a judge to reject the social-networking service's contention that … Read the whole story

Buying into the promise of personalization, AOL has agreed to buy technology start-up Gravity for about $83 million. In addition to its technology, Gravity … Read the whole story

The advertising industry got a taste of how Facebook plans to use technology from Atlas, an advertising suite acquired from Microsoft in 2013. The … Read the whole story

"Like a lot of technology companies, [Netgear] is starting to see the lines blur between the consumer and the small and medium business space," … Read the whole story

Video ad technology provider TubeMogul on Thursday announced the launch of a real-time viewability reporting tool. Video viewability ratings are now available from TubeMogul's … Read the whole story

Writing in The World Post, Sorrell said marketers have to embrace "opt-in" strategies that must be "clarified and simplified for the consumer." Businesses and … Read the whole story

The thing about real-time marketing is that the marketer must be always-on if they want to keep up with consumers stride for stride. But … Read the whole story