by Gavin O'Malley
The opposite of a walled garden, Facebook continues to drive far more traffic to independent sites than any other social property. Last month, it … Read the whole story
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by Tyler Loechner
Admedo, formely Adizio, on Monday announced the launch of a self-serve online advertising platform. The platform will allow businesses to buy online advertising via … Read the whole story
by Wendy Davis
Facebook has been hit with a second potential class-action lawsuit accusing it of violating users' privacy by scanning their messages to each other. The … Read the whole story
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by Wayne Friedman
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: … Read the whole story
by Steve McClellan
The telecom giant spends an estimated $1 billion annually on ads. Incumbent OMD, which won the company's consolidated media agency review in 2009, is … Read the whole story
by Mark Walsh
Apple's App Store is still the top dog when it comes to app sales, but Google's push to gain share in the space is … Read the whole story
by Joe Mandese
Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story
COMMENTARY
by Catharine P. Taylor
For Manhattan-based MRY, OMMA's Agency of the Year: Social, 2013 could have been a year of just getting the internal alphabet straight. Earlier this … Read the whole story
COMMENTARY
by Steve McClellan, Staff Writer
For MediaVest, 2013 was a year of big client wins, big new industry partnerships and a relentless pursuit of new insights that helped the … Read the whole story