The opposite of a walled garden, Facebook continues to drive far more traffic to independent sites than any other social property. Last month, it … Read the whole story
Admedo, formely Adizio, on Monday announced the launch of a self-serve online advertising platform. The platform will allow businesses to buy online advertising via … Read the whole story
Facebook has been hit with a second potential class-action lawsuit accusing it of violating users' privacy by scanning their messages to each other. The … Read the whole story
Many Super Bowl research studies talk up all the interest in TV commercials, but a new study suggests the more obvious reason to watch: … Read the whole story
The telecom giant spends an estimated $1 billion annually on ads. Incumbent OMD, which won the company's consolidated media agency review in 2009, is … Read the whole story
Apple's App Store is still the top dog when it comes to app sales, but Google's push to gain share in the space is … Read the whole story
Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story
For Manhattan-based MRY, OMMA's Agency of the Year: Social, 2013 could have been a year of just getting the internal alphabet straight. Earlier this … Read the whole story
For MediaVest, 2013 was a year of big client wins, big new industry partnerships and a relentless pursuit of new insights that helped the … Read the whole story