by Mark Walsh
Facebook has indicated that the general rollout of Custom Audience retargeting by Web sites and app traffic was one of the additional steps it … Read the whole story
by Steve McClellan
Omnicom Group media shop OMD has tapped Chris Pyne for the dual role of President, OMD East, and chief strategy officer, OMD U.S. He … Read the whole story
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by Wendy Davis
The volume of cookies set by third parties has surged, thanks largely to the boom in ad tech. That growth in cookies has resulted … Read the whole story
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by Mark Walsh
Brick-and-mortar stores are employing mobile to keep customers coming back. But they face challenges integrating mobile in each phase of the path to purchase. … Read the whole story
by Laurie Sullivan
The ability for search engines to analyze behavior remains an extremely important consideration for marketers when designing and bidding on paid-search and product listing … Read the whole story
by Karlene Lukovitz
The ad, "Going All the Way," shows an underdog high school football player not only taking control of the ball from the opposing team, … Read the whole story
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by Tyler Loechner
RTB House, a technology agency that develops its own technology for real-time bidding (RTB), this week announced it has launched in the UK and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There's targeting by location and then there's missing the location altogether. At least that's the impression given from an early morning presentation at Day … Read the whole story