Facebook has indicated that the general rollout of Custom Audience retargeting by Web sites and app traffic was one of the additional steps it … Read the whole story
Omnicom Group media shop OMD has tapped Chris Pyne for the dual role of President, OMD East, and chief strategy officer, OMD U.S. He … Read the whole story
The volume of cookies set by third parties has surged, thanks largely to the boom in ad tech. That growth in cookies has resulted … Read the whole story
Brick-and-mortar stores are employing mobile to keep customers coming back. But they face challenges integrating mobile in each phase of the path to purchase. … Read the whole story
The ability for search engines to analyze behavior remains an extremely important consideration for marketers when designing and bidding on paid-search and product listing … Read the whole story
The ad, "Going All the Way," shows an underdog high school football player not only taking control of the ball from the opposing team, … Read the whole story
RTB House, a technology agency that develops its own technology for real-time bidding (RTB), this week announced it has launched in the UK and … Read the whole story
COMMENTARYThere's targeting by location and then there's missing the location altogether. At least that's the impression given from an early morning presentation at Day … Read the whole story
