by Steve McClellan
That's according to a survey just released from the World Advertising Federation and management consultant The Customer Framework. Most respondents said they were unprepared … Read the whole story
by Laurie Sullivan
Too many marketers misunderstand programmatic buying, and as a result become overwhelmed, overpay, and lose bids they should have won. Although more than $3.5 … Read the whole story
by Wendy Davis
Despite being referred to as the do-not-track law, the California measure doesn't force companies to honor people's do-not-track requests. Instead, AB370 amends a 10-year-old … Read the whole story
by Wayne Friedman
The joint effort of comScore and the Coalition for Innovative Media Measurement's measurement service has been expanded. The service, formerly called Project Blueprint, now … Read the whole story
by Laurie Sullivan
Magnetic has opened its first international office in London and appointed Luke Hayter country manager to run the sales and marketing office. Further expansion … Read the whole story
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by P.J. Bednarski
This year, Visible Measures says in a blog post, 30 brands have released more than 40 campaigns of pre-game content online. It all looks … Read the whole story
by Tyler Loechner
Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Success means doing better than before or achieving something desired. In business, some call it winning. This year, San Diego-based search agency Covario can … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
To hear most agency heads tell it, firms must be physically present in the lives of their clients. If that means opening a satellite … Read the whole story
COMMENTARY
by Rick Ramos
Marketers have learned that brand-oriented content can deliver ad messages to engaged and interested consumers, and this practice will likely continue to grow in … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Programmatic buying has vaulted to the forefront of digital media in the last year, and is poised for more growth in 2014, by all … Read the whole story