In a motion filed with the court on Friday, FilmOn X argues that it should be able to intervene in aSupreme Court battle between … Read the whole story
WPP's largest trading desk, Xaxis, on Monday announced it has acquired Bannerconnect, a programmatic technology provider. Bannerconnect is based in the Netherlands. The acquisition … Read the whole story
Experian Marketing Services soon will begin rolling out a tool that connects the digital advertisements that consumers see to their purchases by integrating several … Read the whole story
A decade after Facebook's launch, what's the biggest reason people use the social network today? To share photos and video (47%) and the ability … Read the whole story
The Interactive Advertising Bureau has extended its presence to Africa with the launch of a new branch in South Africa. The Digital Media & … Read the whole story
Although the game was a blowout, marketers may have still gotten their share of attention during the Super Bowl -- even in the waning … Read the whole story
COMMENTARYFor mobile payments aficionados, there's some good news and some bad news. Mobile payments are seriously on the rise, at least from a percentage … Read the whole story
COMMENTARYMaybe it was the painfully prolonged, suspense-free and ultimately uninteresting slaughter of the Denver Broncos by the Seattle Seahawks that was wrapped around them. … Read the whole story
