by Laurie Sullivan
Google has reportedly appointed longtime SVP of Ads & Commerce Susan Wojcicki to head YouTube in an effort to boost ad revenue. The move … Read the whole story
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by Tyler Loechner
Specific Media on Wednesday announced the launch of "Programmatic from Specific Media," which the company claims guarantees that all impressions bought via real-time bidding … Read the whole story
by Wendy Davis
Google has tentatively settled an European antitrust probe by promising to display "clearly visible" links to three rivals whenever the company also returns links … Read the whole story
by Steve Smith
App recommendation engine AppTap and Publishers Clearing House ad network Liquid Wireless have entered a strategic partnership. Recommendations will combine with first-party data to … Read the whole story
by Laurie Sullivan
Microsoft has agreed to a licensing partnership with Foursquare after making a $15 million investment in December that gives the company access to millions … Read the whole story
by Mark Walsh
Millennials live online, are mobile-centric and have an affinity for the iPhone. Nearly one in five Millennials is a mobile-only user, and two-thirds go … Read the whole story
by Steve McClellan
MasterCard has selected Carat to handle most of its global media buying and planning business after a formal review that began in November, the … Read the whole story
COMMENTARY
by Julie Livingston
With mobile technology being the current go-to information platform, many sustainable brands - from global icons to mid-size and entrepreneurial ventures - are developing … Read the whole story
COMMENTARY
by Jimi Smoot
As marketers, our battlefield is the marketplace. Taking this idea to heart, lately I have been studying military philosophy and strategy to find ideas … Read the whole story