Google has reportedly appointed longtime SVP of Ads & Commerce Susan Wojcicki to head YouTube in an effort to boost ad revenue. The move … Read the whole story
Specific Media on Wednesday announced the launch of "Programmatic from Specific Media," which the company claims guarantees that all impressions bought via real-time bidding … Read the whole story
Google has tentatively settled an European antitrust probe by promising to display "clearly visible" links to three rivals whenever the company also returns links … Read the whole story
App recommendation engine AppTap and Publishers Clearing House ad network Liquid Wireless have entered a strategic partnership. Recommendations will combine with first-party data to … Read the whole story
Microsoft has agreed to a licensing partnership with Foursquare after making a $15 million investment in December that gives the company access to millions … Read the whole story
Millennials live online, are mobile-centric and have an affinity for the iPhone. Nearly one in five Millennials is a mobile-only user, and two-thirds go … Read the whole story
MasterCard has selected Carat to handle most of its global media buying and planning business after a formal review that began in November, the … Read the whole story
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With mobile technology being the current go-to information platform, many sustainable brands - from global icons to mid-size and entrepreneurial ventures - are developing … Read the whole story
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As marketers, our battlefield is the marketplace. Taking this idea to heart, lately I have been studying military philosophy and strategy to find ideas … Read the whole story
