by Steve McClellan
Horizon Media and Clear Channel Communications have signed a $100 million, multi-year agreement that provides Horizon clients with an array of advertising, sponsorship and … Read the whole story
by Wendy Davis
A group of consumers are asking a federal appeals court to revive a class-action privacy lawsuit against Google, Vibrant Media and WPP's Media Innovation … Read the whole story
by Joe Mandese
The National Association of Broadcasters (NAB) Thursday called on Nielsen to delay a planned roll-out of a new "hybrid" method for measuring local TV … Read the whole story
by Sarah Mahoney
"We are optimistic that 2014 will be better," NRF CEO Matthew Shay says in a conference call, "primarily because there will be less volatility. … Read the whole story
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by Mark Walsh
With the new infusion of capital, the company plans to launch a mobile video ad exchange and introduce other tools for monetizing apps later … Read the whole story
by Wayne Friedman
With media becoming more plentiful -- and fractionalized -- many believe more personalized approaches to advertising are coming. StarGreetz, a new digital advertising creative … Read the whole story
COMMENTARY
by Catharine P. Taylor
Despite what investors think, I couldn't be happier with Twitter's first earnings report yesterday. That's because the Social Media Insider delights in being right. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
"Get that thing away from my register. I don't want any technology near my terminals. That could be hacking device." A bit startled, I … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Age limits on social media sites intended to keep pre-teens off aren't working, as kids either fib or simply migrate to new social media … Read the whole story
COMMENTARY
by Joe Marchese
TV "impressions" are 100% of the screen for 30 seconds. I promised you 10 words for why TV dollars won't go online, and there … Read the whole story
COMMENTARY
by Jose Villa, Columnist
The last year has been filled with talk about the virtues and the issues with the concept of total market advertising. In my last … Read the whole story