Horizon Media and Clear Channel Communications have signed a $100 million, multi-year agreement that provides Horizon clients with an array of advertising, sponsorship and … Read the whole story
A group of consumers are asking a federal appeals court to revive a class-action privacy lawsuit against Google, Vibrant Media and WPP's Media Innovation … Read the whole story
The National Association of Broadcasters (NAB) Thursday called on Nielsen to delay a planned roll-out of a new "hybrid" method for measuring local TV … Read the whole story
"We are optimistic that 2014 will be better," NRF CEO Matthew Shay says in a conference call, "primarily because there will be less volatility. … Read the whole story
With the new infusion of capital, the company plans to launch a mobile video ad exchange and introduce other tools for monetizing apps later … Read the whole story
With media becoming more plentiful -- and fractionalized -- many believe more personalized approaches to advertising are coming. StarGreetz, a new digital advertising creative … Read the whole story
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Despite what investors think, I couldn't be happier with Twitter's first earnings report yesterday. That's because the Social Media Insider delights in being right. … Read the whole story
COMMENTARY"Get that thing away from my register. I don't want any technology near my terminals. That could be hacking device." A bit startled, I … Read the whole story
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Age limits on social media sites intended to keep pre-teens off aren't working, as kids either fib or simply migrate to new social media … Read the whole story
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TV "impressions" are 100% of the screen for 30 seconds. I promised you 10 words for why TV dollars won't go online, and there … Read the whole story
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The last year has been filled with talk about the virtues and the issues with the concept of total market advertising. In my last … Read the whole story
