GroupM Entertainment is serving as a financier and executive producer for the new Hulu series "My Side of the Sky." GroupM clients get a … Read the whole story
It should come as no surprise that marketers spent 80% more on mobile real-time bidding (RTB) campaigns during the holiday season. What could be … Read the whole story
A Florida appellate court has lifted an order prohibiting a blogger from making defamatory posts about entrepreneur Raanan Katz, minority owner of the Miami … Read the whole story
Acura is setting the stage for its 2014 marketing effort with the launch of a new TV ad to promote three new cars in … Read the whole story
There are plenty of positives for the TV networks. Over the last five years, time-shifted ratings between live program plus three days of time-shifted … Read the whole story
Yelp on Thursday reported a 70% surge in revenue from a year ago to $70.7 million in the fourth quarter, while narrowing its losses. … Read the whole story
COMMENTARYDigital ad spend for the Winter Olympics from brands like Liberty Mutual continues to rise and will account for a significant piece of the … Read the whole story
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Social networks have evolved into the world's largest focus group -- but for social marketers, search also holds valuable insights into the attitudes, feelings, … Read the whole story
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I could never be in sales. It's not that I don't like to "sell" in my writing -- in fact, I think as content … Read the whole story
