by Wendy Davis
Online ad exchanges command higher rates when they have access to data about other Web sites that consumers have visited. Overall, ad exchanges were … Read the whole story
by Gavin O'Malley
With analysts on the fence about its future, Hulu is hoping that fresh sales talent can boost its share of online advertising. Read the whole story
by Tyler Loechner
Sell-side platform (SSP) PubMatic on Monday announced the appointment of Terri Walter as chief marketing officer. The company also announced it has been selected … Read the whole story
by Aaron Baar
In general, ads that employ celebrities with a strong connection to the brand or provide a service to the brand story do better than … Read the whole story
by Mark Walsh
PlaceIQ, a startup that provides mobile ad-targeting technology, has secured $15 million in a third-round funding. In connection with the new financing, the company … Read the whole story
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by Wendy Davis
The licensing agency CMG Worldwide has sued Twitter for allowing a user to tweet under the name of deceased actor James Dean. CMG alleges … Read the whole story
by Karl Greenberg
The automaker has had some staff shuffle at Chevrolet -- at least since Joel Ewanick departed as CMO in 2012. The newest changes include … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Digital ad spend for the Winter Olympics from brands like Liberty Mutual continues to rise and will account for a significant piece of the … Read the whole story
COMMENTARY
by Patrice Francois
Social networks have evolved into the world's largest focus group -- but for social marketers, search also holds valuable insights into the attitudes, feelings, … Read the whole story
COMMENTARY
by Jen Agustin
I could never be in sales. It's not that I don't like to "sell" in my writing -- in fact, I think as content … Read the whole story