by Steve McClellan
The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story
by Mark Walsh
MEC has named Rachel Pasqua as head of mobile for MEC North America. She succeeds Andy Wasef in that role, who has left the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
200,000 people watched a live stream of the post-Super Bowl parade in Seattle following the team's utter dismantling of Denver. That's 200,000 who elected … Read the whole story
by Wendy Davis
CBS chief Les Moonves' recent statement that Aereo poses no revenue threat shows that broadcasters aren't entitled to an immediate injunction against the company, … Read the whole story
by Gavin O'Malley
Which social darling should brands be wooing this Valentine's Day -- Facebook or Pinterest? The upstart site gives the social network giant a run … Read the whole story
by Steve McClellan
The good news: the company posted 3.7% organic revenue growth in the fourth quarter of 2013, the best quarterly performance in two years, which … Read the whole story
by Karl Greenberg
Some, like Hyundai, had huge spikes on two occasions with their lead-up efforts. Only one, Chevrolet, which used the game to talk about its … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Marketers, you do have a mobile video strategy, right? If not, consider this your notice. Cisco said in its latest Internet traffic report that … Read the whole story