The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story
MEC has named Rachel Pasqua as head of mobile for MEC North America. She succeeds Andy Wasef in that role, who has left the … Read the whole story
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200,000 people watched a live stream of the post-Super Bowl parade in Seattle following the team's utter dismantling of Denver. That's 200,000 who elected … Read the whole story
CBS chief Les Moonves' recent statement that Aereo poses no revenue threat shows that broadcasters aren't entitled to an immediate injunction against the company, … Read the whole story
Which social darling should brands be wooing this Valentine's Day -- Facebook or Pinterest? The upstart site gives the social network giant a run … Read the whole story
The good news: the company posted 3.7% organic revenue growth in the fourth quarter of 2013, the best quarterly performance in two years, which … Read the whole story
Some, like Hyundai, had huge spikes on two occasions with their lead-up efforts. Only one, Chevrolet, which used the game to talk about its … Read the whole story
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Marketers, you do have a mobile video strategy, right? If not, consider this your notice. Cisco said in its latest Internet traffic report that … Read the whole story
