by Mark Walsh
Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out … Read the whole story
by Laurie Sullivan
Google's investment arm Capital has sunk $40 million into Renaissance Learning, an education technology company, in exchange for a minority stake. The equity firm … Read the whole story
by Wendy Davis
Facebook's $20 million sponsored stories settlement is drawing opposition from a coalition of advocacy groups, pediatricians and other watchdogs, who say the settlement won't … Read the whole story
by Gavin O'Malley
Facebook spent $19 million to buy a messaging app with 450 million active mobile users -- and a steep growth curve among young consumers … Read the whole story
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by Tyler Loechner
Criteo on Thursday announced it has acquired Tedemis, a Paris-based personalized email marketing platform that relies on a user opt-in model. The company acquired … Read the whole story
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by Tyler Loechner
Mobile ad exchange Nexage this week announced the closed beta launch of Nexage Protect, a product for mobile publishers meant to help them better … Read the whole story
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by Tyler Loechner
Rocket Fuel's Q4 2013 earnings were released on Thursday, and the company saw its revenue grow 126% -- up to $240.6 million -- over … Read the whole story
by Karl Greenberg
The study, based on about four months of data on social media use garnered from 42 million users and nearly 70 million shares, found … Read the whole story
by Steve McClellan
It's the latest in a series of new business wins for Spark. The ConAgra incumbent was WPP's MediaCom, which had the business for over … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook has announced the acquisition of mobile messaging app WhatsApp for $19 billion, providing one more avenue for search marketers to reach a global … Read the whole story
COMMENTARY
by Richard Linnett
Venice Beach is rapidly becoming the Silicon Valley of Southern California. And the area is attracting a lot of new-wave ad shops that embrace … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
It speaks the truth. Ads suck the life out of the consumer experience. WhatsApp's success says what no one in our industry wants to … Read the whole story