Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out … Read the whole story
Google's investment arm Capital has sunk $40 million into Renaissance Learning, an education technology company, in exchange for a minority stake. The equity firm … Read the whole story
Facebook's $20 million sponsored stories settlement is drawing opposition from a coalition of advocacy groups, pediatricians and other watchdogs, who say the settlement won't … Read the whole story
Facebook spent $19 million to buy a messaging app with 450 million active mobile users -- and a steep growth curve among young consumers … Read the whole story
Criteo on Thursday announced it has acquired Tedemis, a Paris-based personalized email marketing platform that relies on a user opt-in model. The company acquired … Read the whole story
Mobile ad exchange Nexage this week announced the closed beta launch of Nexage Protect, a product for mobile publishers meant to help them better … Read the whole story
Rocket Fuel's Q4 2013 earnings were released on Thursday, and the company saw its revenue grow 126% -- up to $240.6 million -- over … Read the whole story
The study, based on about four months of data on social media use garnered from 42 million users and nearly 70 million shares, found … Read the whole story
It's the latest in a series of new business wins for Spark. The ConAgra incumbent was WPP's MediaCom, which had the business for over … Read the whole story
COMMENTARYFacebook has announced the acquisition of mobile messaging app WhatsApp for $19 billion, providing one more avenue for search marketers to reach a global … Read the whole story
- COMMENTARY
Venice Beach is rapidly becoming the Silicon Valley of Southern California. And the area is attracting a lot of new-wave ad shops that embrace … Read the whole story
- COMMENTARY
It speaks the truth. Ads suck the life out of the consumer experience. WhatsApp's success says what no one in our industry wants to … Read the whole story
