Online Media Daily
Tuesday, February 25, 2014
  • Broadcasters Warn Aereo Threatens Free TV

    Calling Aereo a "direct assault" on the broadcast industry's business model, a coalition of TV companies indicated in court papers that Aereo's continued existence ... Read the whole story

  • 72andSunny Lands Truth Campaign

    Anti-tobacco group Legacy has selected MDC Partners' 72andSunny as the new creative agency for its national "truth" campaign, after a review that began last ... Read the whole story

  • Marketers Increase Coupons, But Redemption Down

    Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the ... Read the whole story

  • VivaKi Joins OpenVV Group

    Publicis Groupe's VivaKi on Tuesday announced it has joined the OpenVV consortium, which offers a viewability tool for in-stream ads. The OpenVV group was ... Read the whole story

  • Twitter Builds Search Relevancy With Promoted Accounts

    Twitter released Promoted Accounts in Search on Tuesday, building on its Promoted Accounts in the Timeline feature that debuted a few months ago. With ... Read the whole story

  • The Trade Desk Closes $20 Million Round

    The Trade Desk, a demand-side platform (DSP), on Tuesday announced it has closed a $20 million Series B round of funding. The round was ... Read the whole story

  • Data And Context for Brand Advertisers Flying Blind Today: Umbel's 'HO' Maycotte

    Higinio "HO" Maycotte, CEO and founder of Umbel, a smart data company, is not the first to believe the future of media buying is ... Read the whole story

  • This Time It IS Personal: Mobile Expectation And Risk Run High

    A new survey by ExactTarget suggests that consumers have high expectation for brands when it comes to mobile devices. Seamless experiences across screens should ... Read the whole story