Calling Aereo a "direct assault" on the broadcast industry's business model, a coalition of TV companies indicated in court papers that Aereo's continued existence … Read the whole story
Anti-tobacco group Legacy has selected MDC Partners' 72andSunny as the new creative agency for its national "truth" campaign, after a review that began last … Read the whole story
Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the … Read the whole story
Publicis Groupe's VivaKi on Tuesday announced it has joined the OpenVV consortium, which offers a viewability tool for in-stream ads. The OpenVV group was … Read the whole story
Twitter released Promoted Accounts in Search on Tuesday, building on its Promoted Accounts in the Timeline feature that debuted a few months ago. With … Read the whole story
The Trade Desk, a demand-side platform (DSP), on Tuesday announced it has closed a $20 million Series B round of funding. The round was … Read the whole story
Higinio "HO" Maycotte, CEO and founder of Umbel, a smart data company, is not the first to believe the future of media buying is … Read the whole story
A new survey by ExactTarget suggests that consumers have high expectation for brands when it comes to mobile devices. Seamless experiences across screens should … Read the whole story