by Mark Walsh
Flipboard and CNN on Wednesday announced a deal in which Flipboard would acquire rival newsreader app Zite from CNN and form a broad content … Read the whole story
by Mark Walsh
LinkedIn is extending its Sponsored InMail product to mobile devices as it continues to build up mobile advertising on the professional networking site. The … Read the whole story
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by P.J. Bednarski
Atlas SoIutions, the ad server and measurement platform purchased from Microsoft by Facebook last year for a reported $100 million, will use Innovid as … Read the whole story
by Steve Smith
Yahoo is asserting the power of its still-massive scale and base of registered users. The company is testing the kind of in-stream app install … Read the whole story
by Wendy Davis
Contact lens seller 1800Contacts didn't violate antitrust laws by suing rival company Lens.com over its AdWords campaign, a federal judge has ruled. Read the whole story
by Mark Walsh
Rich media platform Flite is partnering with Atlas to allow advertisers using the ad-serving and measurement service to more easily create ads that run … Read the whole story
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by Tyler Loechner
Brandscreen, a demand-side platform (DSP), has been acquired by Zenovia, a display advertising exchange. Brandscreen is headquartered in Australia, and is one of the … Read the whole story
by Steve McClellan
The holding company has rebranded its media management arm and merged two shops -- TargetCast and RJ Palmer -- into a single new agency … Read the whole story
COMMENTARY
by John Busby
Google commands the largest share of mobile search volume of any single publisher, but it may surprise you that recent surveys of tablet and … Read the whole story