by Joe Mandese
In a move that will dramatically expand the universe of consumer conversations Madison Avenue listens in on, a leading ad industry social media platform … Read the whole story
by Wendy Davis
Facebook's proposed $19 billion acquisition of messaging app WhatsApp will "violate WhatsApp users' understanding of their exposure to online advertising," two privacy groups said … Read the whole story
by Wayne Friedman
Comcast has finalized a deal to buy digital advertising company Freewheel for $360 million. Freewheel provides digital advertising insertion for online and video-on-demand programming … Read the whole story
by Tyler Loechner
Perfect Audience, a self-serve software provider and Facebook Exchange (FBX) partner, has announced a new product that allows retailers to sync their Google Merchant … Read the whole story
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by Tyler Loechner
DataXu, a demand-side platform (DSP), on Thursday announced it has added the ability for marketers to buy video ads via private exchanges. The video … Read the whole story
by Mark Walsh
Building on its mobile-first philosophy, Facebook on Thursday said it is updating the way the News Feed looks on the desktop site to match … Read the whole story
by Laurie Sullivan
Click-to-call or calls made from online ads continue to rise. One company said its millions of clients drove up growth by 160% in the … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are … Read the whole story
COMMENTARY
by Ted Murphy, Op-Ed Contributor
Did you miss the galaxy of stars huddled for the selfie at the Oscars? Did you notice the device? While the selfie might not … Read the whole story