by Wendy Davis
In a partial defeat for Google, a federal judge has refused to dismiss several privacy-related claims by a group of Android users who say … Read the whole story
by Laurie Sullivan
Google has begun pushing four key strategies to support DoubleClick Search aimed at helping retail stores work more closely with the specific brands they … Read the whole story
by Larissa Faw
The agency says that the "massive" campaign for the video game, due out March 11, is designed to capture something far more valuable than … Read the whole story
by Gavin O'Malley
Competition breeds innovation, and few markets are more cutthroat than telecommunications. As a result, phone carriers like Verizon and T-Mobile are setting a new … Read the whole story
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by P.J. Bednarski
For the first time since 2008, the IAB updated its Digital Video In-Stream Ad Metric definitions, and is inviting public comment on the mostly … Read the whole story
by Karl Greenberg
The firm's own research says the main reason for the decline in recent years of the percentage of owners under 30 is pecuniary: they … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
User-generated content makes up 30% of the media content consumed by millennials in terms of time spent, at 5.4 hours per day. Millennials also … Read the whole story
COMMENTARY
by Michelle Manafy
Yes, mobile scale is massive and irresistible. But advertisers need to get their KPIs straight, respect the user's attention and time frame, and make … Read the whole story