In a partial defeat for Google, a federal judge has refused to dismiss several privacy-related claims by a group of Android users who say … Read the whole story
Google has begun pushing four key strategies to support DoubleClick Search aimed at helping retail stores work more closely with the specific brands they … Read the whole story
The agency says that the "massive" campaign for the video game, due out March 11, is designed to capture something far more valuable than … Read the whole story
Competition breeds innovation, and few markets are more cutthroat than telecommunications. As a result, phone carriers like Verizon and T-Mobile are setting a new … Read the whole story
For the first time since 2008, the IAB updated its Digital Video In-Stream Ad Metric definitions, and is inviting public comment on the mostly … Read the whole story
The firm's own research says the main reason for the decline in recent years of the percentage of owners under 30 is pecuniary: they … Read the whole story
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User-generated content makes up 30% of the media content consumed by millennials in terms of time spent, at 5.4 hours per day. Millennials also … Read the whole story
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Yes, mobile scale is massive and irresistible. But advertisers need to get their KPIs straight, respect the user's attention and time frame, and make … Read the whole story
