To target consumers in local markets, national brands increasingly look to social media before more conventional channels, such as email, sponsorship, or newspapers. Nearly … Read the whole story

Yahoo is asking a federal judge to dismiss a potential class-action lawsuit accusing the company of violating privacy laws by scanning email messages in … Read the whole story

"What's remarkable about [Netflix and Pandora] is that they've made it into the top 100 brands that we measure [in a relatively short time]," … Read the whole story

The digital shops had been aligned since last August, when Publicis Groupe acquired Engauge and aligned it with ZenithOptimedia's Moxie. Moxie is the surviving … Read the whole story

Credit Karma's ad-based free services model has attracted Google Capital as lead investor in the company's latest $85 million round of financing. Tiger Global … Read the whole story

European advertisers spent 366% more on ads delivered via real-time bidding (RTB) in 2013 than in 2012. In Q4, advertisers spent 32% more than … Read the whole story

Several new studies paint an evolving picture of the privacy-security value proposition. Sentiments about mobile payments have improved to 74% of those adopting them … Read the whole story