Just in time for the Newfronts, Facebook is expanding its video advertising program and adding some very TV-like targeting tools. The social giant began … Read the whole story
Google will see its cash cow desktop search advertising business decline this year, as its mobile search business continues to grow legs. And while … Read the whole story
A recent order requiring Google's YouTube to take down the clip "Innocence of Muslims" could "wreak havoc" on filmmakers, Google warns in new court … Read the whole story
Mobile app makers often talk about connecting with a specific audience. Latinum Network has built one to connect with Hispanics. Clorox launched their product … Read the whole story
In a bid to marry technology with creative design, the mobile publishing platform Rumble has acquired Blue-Goo. The acquisition of the boutique digital creative … Read the whole story
Marketers keep hearing how connected devices will change real-time strategies and the ways that consumers interact with their services, but they also will change … Read the whole story
About 30% of U.S. smartphones are currently enabled to connect to beacons using BLE. That includes devices running Android 4.3 or later and iPhone … Read the whole story
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefing up its targeting features, striking deals with leading consumer audience segmentation sources … Read the whole story
COMMENTARYLocal query results and content from neighborhood stores have become the focus of search engines. Yahoo on Wednesday began pulling in Yelp's online reviews … Read the whole story
- COMMENTARY
The mobile phone is our daily command and control center for the hour-by-hour, minute-by-minute flow of our daily lives. The difference is, its pervasiveness … Read the whole story
