by Gavin O'Malley
Depending on how you measure them, the average Twitter account has between one and 61 followers. Yet despite those modest numbers, direct response marketers … Read the whole story
by Erik Sass
More carmakers are tapping the planet's favorite sport, futbol (soccer to Americans), to reach U.S. Hispanics -- and their media efforts are not limited … Read the whole story
by Wendy Davis
The Chicago-based PBS station Window to the World has agreed to hold off on its attempt to shut down streaming television service FilmOn X … Read the whole story
by Aaron Baar
"The technology is evolving, and the challenges are evolving and we're helping [companies] work through it," CDW's Dean Lamb tells "Marketing Daily." "If you … Read the whole story
by Sarah Mahoney
The news follows its latest TV "Work is a beautiful thing" ad push, touting a renaissance in we-can-make-it-here spirit, which began running last month … Read the whole story
by Joe Mandese
The Dentsu Aegis Network has restructured the senior management of digital agency network Isobar, naming Jean Lin global CEO. Lin, who has been CEO … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In an interesting way, the mobilized Web has helped reiterate, not undermine, the unique value and efficiency of a phone call. Click-to-call has always … Read the whole story